How to Make Your Business Famous

Guest Speaker: Louise Findlay-Wilson, How to Make Your Business Famous

How to Make Your Business Famous

Less than 1% of smaller businesses attempt PR. Yet PR offers the chance to reach a huge audience, is more credible and powerful than advertising – and is free. 

So why do so few companies deploy PR? The problem is they cannot afford an agency and they simply lack the confidence and know-how to do their own PR.

In this highly practical free session, leading PR expert, and creator of PrPro, Louise Findlay-Wilson will break down these barriers. She will show you how easy it is to make your business famous. She will share an array of publicity secrets, tricks and techniques so that you can do your own PR. The highly practical, packed PR training session will include:
 

• What the media needs and how to spot your news
• Tricks for creating news where none exists
• How to sell in a story
• The art of becoming a media commentator
• PR techniques for making a business look bigger than it really is

There will be plenty of practical ideas to take away and immediately apply, as well as some inspirational thinking – and the chance to get ‘on the spot’ answers to your most pressing PR questions.

More about PrPro

PrPro was specifically created for smaller businesses which want and need PR but cannot afford to employ an agency. There are three elements to the PrPro service:

PrPro Toolkit

This 'PR campaign in a box’ contains everything you need to make your business famous:
• All the PR secrets, inside knowledge, tools and contacts PrPro’s experts have developed over years
• A ‘money can’t buy’ media database completely tailored to your needs
• Techniques for writing and distributing news
• A bank of press release templates – all the hard work’s done for you
• Tricks to make even the smallest business look like a market leader
• The 10 Minutes a Day Route to Fame™
• Little Black Book of top PR supplier contacts - this alone could save you £thousands

PrPro Masterclass

For companies who want to back up the Toolkit with some practical face-to-face PR training, there is an intensive and bespoke one-day Masterclass. The day is packed with practical hands-on sessions, tailored to your business situation and delivered by world-class experts. You leave with skills, press materials and ideas you can immediately use.

PrPro Media Mentor Service

To make sure that the new skills and confidence gained through the Masterclass don’t evaporate, the PrPro team also offer a low-cost ongoing mentor service. The mentors - all world-class PR specialists - are on call to help you get your campaign up and running, provide on the spot advice and extra help and tips.

To find out more about PrPro call 01993 85916 or visit www.prpro.co.uk

More about Louise Findlay-Wilson

PrPro was created by Louise Findlay-Wilson; following her career in top 10 PR agencies where she worked with major names such as Asda, Lombard and NatWest, Louise set up her first PR agency in 1990 and having built this up, she sold it to create Energy PR in 1995. Since then she has advised organisations ranging from the BBC, Historic Royal Palaces, Capita and Cap Gemini through to St Paul’s Cathedral and HSBC. Louise has written for the Evening Standard, Financial Times, the CBI and IOD and is a fellow of the RSA.

Ellevate Meeting fee

£14.50 members, £17.50 non-members
 

Venue